
Points to Ponder
Employees appreciate candid
articles, informal news about the company. They love photographs and
recognition articles. Tell everyone about changes…..
Write about involvement in the
community or share your profession’s advances in its industry. Thank
someone openly. Share information on programs, clubs and resources;
highlight involvement, new members and accomplishments. Keep the
villages thriving.
Newsletters help maintain camaraderie
by giving everyone a communication platform.
But, are they one of the necessities of life?
Consider them an added bonus to those you care about. Think of your
newsletters as an ‘I Care’ distribution for an intended base. Whether
you send the newsletter or advertise in one, you are letting your
customers know you care enough to inform.
Studies have shown
it takes 8 or 9 times longer to gain the confidence of a new customer.
Build
your image through ongoing communication through ads in or the
sponsorship of a newsletter. Your proof is your willingness to do a
little more. Your exposure over time delivers confidence.
Your Concept – Our Project |